This month, Chuy and Irene Bravo of Fiesta Grill share with us how small business networking turned their Mexican restaurant into the American dream. Jesus “Chuy” Bravo always seems to have a smile on his face; but never so much as when he talks about his restaurant. Just mention Fiesta Grill, and he beams with pride. Any successful entrepreneur has earned the right to be proud. But you have to know where he came from to understand why Chuy is so thankful to be where he is.
Coming to AmericaGrowing up in Mexico, owning his own restaurant was the furthest thing from Chuy’s mind. He had never even set foot in a restaurant kitchen until coming to the United States in 1981. Restaurant work was a quick way to support his family, but certainly not an easy one. He started as a dishwasher and bus boy, progressed to bartender and waiter, and eventually became a manager. But even as his career was progressing, he still found it difficult to make ends meet in California. For the second time in his life, Chuy once again left everything he knew behind to make a better life for his family 2,000 miles away in Chapel Hill. Before he left California, he jokingly told a chef in the restaurant where he worked, they make such a good team if he ever came to North Carolina, they would open their own restaurant. As fate would have it, he did come to Chapel Hill just three years later and has been with Fiesta Grill for the past 14 years.
Small Business Networking is KeyChuy has always believed he has the best food and service of any Mexican restaurant in the Chapel Hill area, but he admits he hasn’t always been confident as an entrepreneur. “I could cook, but running a restaurant is very, very different from being an employee. When I first started out, it was just learn as you go,” he says. “I didn’t have much money, but I had a lot of friends who also owned restaurants that I learned from.” That’s why Chuy says reaching out and networking with fellow entrepreneurs is one of the best things you can do for free when starting out.
It’s Good to be SmallFocusing on what he does best is also part of his market strategy. When he first started out, he worked on all types of European bikes. But over the years, he began focusing on BMWs. Now, that’s the majority of his work. Peter recommends business owners find their niche and focus on doing a few things really well, rather than a lot of things good enough. Bombar’s doesn’t offer 6 or 7 different versions of headlights from different companies. They will recommend the one tried and true product Peter uses himself, always well-manufactured, and typically made in America. Specialization, expert knowledge, and excellent customer service are what Peter says keep him in business.
Focus on FamilyWhile the recognition is rewarding, Chuy says the most important key to success is to focus on people. “When I look out on a busy night at the restaurant, I think about how feeding these customers is allowing my staff to feed their families,” he says. “It’s a good feeling. The best part of owning my own business is being able to give hard-working people a job.” Chuy takes hiring very seriously and wants to make sure he has a good team in place. “My employees are like my family, and that’s how it should be.” Padgett’s 3 Wise Questions:
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